BACKGROUND

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I am a free-lance writer specializing in profiles of news-makers and Central New York business news and trends. I have taught newswriting and ethics courses at the S.I. Newhouse School of Public Communications at Syracuse University. I earned a bachelor's degree in English literature from the State University College at Oswego (1977) and a master's degree in newspaper journalism from Newhouse (1999). I began teaching at Newhouse in 2000, and I continue to teach there. I took early retirement from The (Syracuse) Post-Standard in May 2007 after 27 years of working there as a reporter, copy editor, news designer, front-page editor, editorial writer, night city editor and bureau chief. I have written frequently for CNY Business Exchange, CNY The Good Life and several other regional magazines. I've also won awards for newspaper editing and design. Among the courses that I've taught at SU are: NEW205 (introduction to news writing), NEW305 (intermediate writing and reporting), NEW345 (critical perspectives on the news), NEW605 (Boot Camp for incoming grad students), NEW608 (Principles of journalism and ethics) and NEW617 (advanced reporting and writing grad course).

Monday, March 26, 2012

THE PROBLEM SOLVER: KS&R's Rita Reicher finds the formula


     Rita Reicher grew up in Central New York, and knows it well. She also knows how to help multi-national corporations figure out how to improve their products and understand the minds of consumers. She was there at the start when KS&R, one of the nation's top consumer and market research companies, was founded. Now she is its president. Here is a profile that I wrote about her that is the April 2012 cover story of CNY Business Exchange. Click on each page for a readable version.














COVER STORIES I'VE WRITTEN

COVER STORIES I'VE WRITTEN